Your brand should leave a lasting, positive impression.
Its how one customer describes your business to another.
“I can not believe how gorgeous she is!” I over heard one woman saying to another in the restaurant I was dining in. Looking across the room I saw immediately who they were talking about. She was beautiful – a lovely face, well dressed, perfectly poised, kind eyes and a smile to match. As she left the establishment I immediately reflected on the impression she had made on the room. Strong, memorable and lasting.
The brand you define for yourself and/or your business should offer the same impact as the woman in the restaurant – to leave a lasting, positive impression on your customer… even after they have left the room.
A brand is the perception the world has of your business.
Its how one customer describes your business to another. A brand communicates your personality and influences your customer’s opinion of who you are and whether they want to do business with you.
Your brand should:
- Reflects your business’s personality, promise, message and values.
- Communicate clearly & consistently.
- Differentiate you from your competitors.
- Establish credibility among your target market.
Your brand builds relationships & tribes.
People & businesses who have branded themselves with purpose and consistency succeed. Here’s why. When you have a strong brand that consistently uses graphics, style, color, & messaging and makes an impression across all of their platforms they become easier recognize. When your audience can identify your business easily they connect on a deeper level. Connection builds loyalty. And loyalty, my friends, builds your tribe and feeds the success of your business.
How would your customer’s describe your business to another?
Does your brand leave a lasting, positive impression? Not sure? Boutique by Design specializes in branding, and has done so for over two decades. If you want an honest and professional analysis of your current brand, as well as ways to grow it, please contact us. We’d love to help.
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