Who’s your website really for? Psst..it’s not you.

The purpose of your website is to serve your customer (both existing and potential) – to meet their needs and inform them of your offering quickly & easily.

The first step in designing or revamping a website is to define exactly who it will be serving. When you know your customer, you can deliver content and an experience that satisfies them.

Ask yourself:

1. Who is my ideal customer? Who do you really want to do business with? What is their gender, age, location, income, interests. All of these aspects help to define the person you’ll be selling to.

2. Is there a problem you can solve for them? Demonstrating empathy, understanding and solutions can go a long way in building long-term relationships.

3. Survey past clients. What do they like (or dislike) about your products and services What value do you offer.

4. Listen to feedback. Is there a common response? If the majority is responding to certain aspects of your business, these may just be the points that are most important to highlight.


How to Create the Perfect About Page & Why it’s Important

How to Create the Perfect About Page (and why it's so Important that you do) Did you know that the “About” page on a website is statistically the second most viewed page of a website? Today, more than ever, people want to connect with people. On a website the “about”...

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4 Tips for Naming your Business

4 Tips for Naming your Business The name of your business plays a big role in your branding & marketing. Its not always an easy task to come up with the perfect one. Here’s a few things to consider to make the process a little easier…   01. KEEP IT SIMPLE:...

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5 Tips for Engaging Visitors on Your Website

5 Tips for Engaging Visitors on Your Website Make impact instantly. Give them a reason to stick around. Build stronger relationships with your visitor. It's a shocking, but true, statistic - You have less than 2 seconds to capture the attention of your website visitor...

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Kim Timothy. Boutique By Design

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