4 Tips for Successful Logo Design

Learn what professional designers keep top of mind.

Simply put, a logo identifies a business in a way that is recognizable and memorable. Consider these 4 tips for successful logo design…

Memorable
First impressions last forever. Logo designs should be unique, make an impact and be unforgettable. Take a look at your direct competition to start – what are the elements working for them, and what is not? Use that information to outline exactly what will allow you to stand out from them. Consider all of these elements as part of your brainstorming – the business name, tagline, color, fonts, and graphics.

Adaptable
Designs should be easy to scale, look great in colour as well as black/white & be easily reformatted. Simplicity is the key for an adaptable logo. It needs to have the same impact when scaled from half an inch to signage size.

Social
A solid logo design will successfully adapted to all social media platforms. Square or circular designs work best.

Descriptive
An audience, at first glance, will understand with absolution, the nature and purpose of the business. Solid logos achieve this objective. It starts will a sound business name and descriptive tagline. Graphics, colours and fonts help to visually explain the personality and essence of your business.

CHECK OUT THESE RELATED ARTICLES

How to Create the Perfect About Page & Why it’s Important

How to Create the Perfect About Page (and why it's so Important that you do) Did you know that the “About” page on a website is statistically the second most viewed page of a website? Today, more than ever, people want to connect with people. On a website the “about”...

read more

4 Tips for Naming your Business

4 Tips for Naming your Business The name of your business plays a big role in your branding & marketing. Its not always an easy task to come up with the perfect one. Here’s a few things to consider to make the process a little easier…   01. KEEP IT SIMPLE: Make sure...

read more

5 Tips for Engaging Visitors on Your Website

5 Tips for Engaging Visitors on Your Website Make impact instantly. Give them a reason to stick around. Build stronger relationships with your visitor. It's a shocking, but true, statistic - You have less than 2 seconds to capture the attention of your website visitor...

read more
Kim Timothy. Boutique By Design

Build your business. Stand out from your competition. Win over your customers.

Join more than one-thousand small business owners who are kicking butt with their businesses using my valuable tips, resources, and exclusive offers for branding, websites and marketing.

You've successfully joined our community!

Pin It on Pinterest