microsites

An affordable & fast website solution.

Having an online presence is incredibly important for any business. It’s the first place your potential customer will go to find out more about you and all that you offer. But not all small business have the know-how, funds or resources available to make this happen. Microsites are the solution.

microsites

An affordable & fast website solution.

Having an online presence is incredibly important for any business. It’s the first place your potential customer will go to find out more about you and all that you offer. But not all small business have the know-how, funds or resources available to make this happen. Microsites are the solution.

Check out the video for more information.

Kim Timothy, owner of Boutique By Design, speaks about microsites.

What exactly is a microsite?
Essentially, it’s a single scrolling web-page that houses your most important information.

These sites include information about you and your business and they can feature your products or services. They can house all kinds of elements including:  testimonials from your clients, galleries, newsletter sign up, links to your social media pages, a contact form, Google maps and so much more.

Microsites can also be used as a landing page on either your current website or as a stand alone page to promote specific products, services and events – making your marketing efforts easier.

Microsites are perfect for…
Service providers including: coaches, consultants, therapists, doctors, authors, speakers, & realtors. They’re also great for marketing events, product launches and small business – basically anyone who is looking for an affordable and fast online solution.

01.

affordable & fast

Large multi-page websites take quite a bit of time to design and often cost thousands of dollars. A microsite is a fraction of the cost and much faster to launch.

02.

never start over

We build your site as a foundation on which you can grow – adding pages and content when needed. Your site can grow as your business does, saving you time & money by never having to start from scratch again.

03.

full control

Every site we build has a user friendly back-end making it easy for you to make changes as needed and giving you full control of your site. Not techie? Don’t worry, we’re always available to make the changes you need for you.

04.

mobile friendly

Today, approx 85% of people are using their cell phones & tablets to shop for products and services online. So, because of this, all of the microsites we build are mobile friendly.

Does this sound like you?

In our experience, we find that many small business owners see websites as an overwhelming and sometimes daunting task. They know they need one, but either don’t have the know how, funds or resources to put one together.

The system we’ve developed simplifies each step of the process and guides a client through without the overwhelm. We’ve had nothing but positive feedback from our clients.

And that tells us we’re doing something right.
Sites we’ve built.
Below is a collection of some of our most favorite microsites.

Click on the images to launch the live site.

Microsite – $995.00

All prices are in Canadian dollars. Canadian clients are subject to GST.

Package details…

If you need anything beyond what is listed, simply contact us & we can chat about options.

The Design

Your design will include:

  • An engaging and impactful design. Statistics show we have less than 2 seconds to capture the viewer once they land on your page. We’ll strategically plan how your visitor engages with your page. Through visuals and text, your offering, personality and brand story will unfold. The goal is to maximize engagement, resonate with the visitor, create a memorable experience and encourage the visitor to connect with you.
  • One area for introduction text.
  • One area explaining your brand, business, service, and/or products.
  • One area featuring you and/or your team.
  • Testimonials – we recommend providing between 2 to 4. We’ll sprinkle them throughout the design giving credibility to the content.
  • Visuals such as graphics, photos, colour blocking and other visual styling to support your text and enhance your online brand.
  • Contact form
  • Google map – optional
  • Newsletter optin – optional
  • Gallery (20 images max) – optional
The Function

You can expect:

  • Assistance with domain and hosting registration.
  • Installation of the WordPress software.
  • A user friendly dashboard where you can edit your site yourself if needed. Not techie? That’s OK, we’re always available to make changes for you.

Your microsite will:

  • Be mobile friendly. The design will gracefully adapt for all mobile phones, tablets, laptops and desktop computers.
  • We will ensure that it is compatible for the latest two versions of every browser – including Chrome, Google, Internet Explorer, Safari, and Firefox.
  • House site security software to protect your investment from hackers.
  • House SPAM control software to avoid hundreds of unnecessary comments.
  • Include automated back up software – so you always have a fresh & healthy copy of your site if ever needed.
  • Have social media links so your visitors can connect to your social media pages if they prefer.
The Finer Details

All prices include:

  • Research of your competitors and target audience.
  • An original design layout tailored especially for your brand.
  • Two complete rounds of layout revisions (prior to coding only).
  • Web development – bringing it to life online.
  • Two weeks of email support once your site is live to answer any questions you may have about your new site.

To keep overall costs low, the following is not included:
These can easily be added to your order. Quotes are always provided.

  • Photography – we can arrange custom photography for you or use stock images. Stock images are the most popular option with cost ranging from $0 to $30 per image.
  • Copy writing and/or editting services.
  • SEO – Search engine optimization to rank on search engines and driving traffic to your website.
  • Ecommerce.

All prices are in Canadian dollars. Canadian clients are subject to GST.

Add Ons

Let us know if you’d like the following elements added to your microsite order.
Please note the additional costs.

  • Logo Design:  $295.00 – This package includes the original design of up to 3 logo concepts, 2 rounds of revisions and 3 final logo files (one for web use, one for print use and the original vector file).
  • Blog: $125.00
  • Event calendar: $185.00
  • Online booking system: $185.00
  • Pop-up newsletter subscribe box: $85.00
  • Additional pages: $220.00 per page
  • Custom photography: Starting at $495.00.
  • Stock photography: $30 per image.
  • Copy writing or editing services: $65 per hour.
  • Ecommerce: details will be required to accurately quote
  • SEO (Search Engine Optimization): details will be required to accurately quote
Need a larger multi-paged site?
We built sites of all kinds – from multi-page info sites through to full ecommerce solutions and everything in between. If a microsite just isn’t for you and you’re looking for something larger, connect with us to discuss your details & get a quote.

FAQ

Have a question that isn’t answered below? Contact us.

I have a coupon code, how do I use it?

When you use the “Book Your Site” button, a form will launch. There is a field for discount codes on that form. Simply enter your code and it will be saved when you submit the form.

Your discount will be reflected in your final payment invoice.

Do you accept payment plans?

Yes. We ask for a deposit payment of $500 to begin the design of your microsite. The remainder is owed once your microsite goes live.

How do we get started?

Click on any “book now” button or this link and fill out the simple form that follows. Once we receive your submitted form, a deposit invoice will be sent. Your payment secures your spot in our schedule and starts the design process.

What do I need to provide?

In the initial design phase, a questionnaire will be sent to you that highlights all of the specific needs for your microsite and the elements that we require from you. You can expect to address the following with our guidance:

  • Registering for domain and hosting plan.
  • Providing a few samples of sites that you love, so we can get a sense of your preferences.
  • Writing the text for your site if you plan to do it yourself. Or we can arrange a copy writing service for you.
  • Providing any photos that you may want to include.
How long does the process take?

Below is the timeline for the design & build of a standard microsite. Each phase will be given a deadline date during the stage at hand. Factors such as delayed client review times, additional revisions, issues or hiccups in development, national holidays etc. all may effect the timeline.

Initial design for site layouts – approx 10 business days
Revision round #1 site layouts – approx 2 to 5 business days depending on the amount requested
Revision round #2 site layouts – approx 2 to 5 business days depending on the amount requested
Site development – approx 10 business days

Note: while we make every effort to adhere to the timeline above, please understand that development can be somewhat temperamental at times. Even the smallest glitch in a detail can incur hours of time to resolve. If there is a hiccup in the plans where an extension in time is required, you will be notified. Also please understand that your quote outlines the specifics of what will be included in the design, build and function of your site. Any new elements, function or service requested by the client that falls outside of the scope quoted is subject to additional charges. Also please understand that glitches that may occur with your hosting or domain service provider are not within our control. Should an issue with domain or hosting occur that requires our assistance, additional time and costs will incur.

What is the cost of domain & hosting ?

We highly recommend sourcing a business that supports WordPress and offers superior customer service. Most providers claim they do, but not all deliver. Siteground is the company we recommend. Their hosting plan is approx $4 per month and includes a free domain for the first year. Click here to learn more about Siteground.

Will I be able to edit my site myself?

Yes, that is definitely an option. With every new system, there will be a learning curve. Your site will have a user friendly dashboard that will allow you to access every detail of your website and make the changes you need.

I already have a logo, can you use it?

Absolutely! If you’ve already had your logo and brand designed, we are happy to include it in the design of your new microsite. All we need is for you to provide the logo files, brand colours and anything else we need to make your brand consistent with your other materials.

Who owns my microsite?

We ensure that your domain and hosting service is registered in your name using your contact information. This gives you full control and ownership of where your site resides.

We also create a special user access for your site that gives you full administrator rights and  full control over the design and function.

And finally, we never retain creative rights over the design and brand we create for you – your microsite is yours do with as you please.

Is the cost of photography included?

No, it’s not. We are happy to work with any photos that you provide and custom photography is also an option (additional costs will incur, a quote can be provided).

The most popular option is stock photography. We source stock images during the design process and present them to you within your layouts. You then have the option to change them or purchase them. Once the design is finalized and you love all the images used, we make the final purchase on your behalf and add the cost to your final invoice.

Stock photography ranges from $0.00 to $30.00 per shot. On average, we use between 2 to 5 stock images on a microsite.

Will you write my text for me?

Yes, we can. There will be an additional cost for copy writing or editing of $65.00 per hour. We are always happy to have you provide your own text if you wish to avoid the additional costs. It’s completely up to you.

What software will be used?

We will build your site using WordPress Software. This free software is installed on your hosting service.

Can we use Wix, Shopify or Squarespace?

For our microsites, we use WordPress software that is installed onto your own hosting service. We prefer not to build them on platforms such as Wix, Shopify or Squarespace because of the additional and unnecessary costs associated with those platforms.

That said, if you are looking for a larger multi-page site on one of the platforms mentioned above, please contact us to discuss your options. We’d be happy to create a custom design for you.

How will you support me?

Our goal is to build relationships, not just websites.

During the design of your microsite we offer guidance, tips and recommendations each step of the way. The creative process is symbiotic. Sure, we do most of the work, but never without your input. We’ll work together crafting a design that showcases your unique offering and allows for your brand story to unfold and wash over those who view it.

Once your site has launched, you’ll be added to a special mailing list for our website clients only. We’ll keep you up to date on the needs of your site – offering tips and reminding you of software updates. We’re always available to support you.

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