According to statistics, half of all new businesses fail in their first year. For those that survive, only five percent will remain standing by their fifth year. The reason that so many businesses fail is that new owners have a great idea but not much more. If you want to be one of the five percent, here’s what you’ll need to do:
It’s a conundrum. Small business owners pour their heart and soul into the products and services they sell, meeting every need of their clients, often neglecting themselves and the marketing of their business in the process.
There are many reasons for this all-too-common scenario: not enough time, focused on work, self promotion seems expensive, and the list goes on, but are these reasons valid? After all, if you aren’t willing to spend time and effort branding yourself, how can you expect clients to believe you’ll spend time and effort on them?
The Importance of a Corporate Identity
If you haven’t spent time on branding, you likely haven’t developed a corporate identity package. While at first it may seem unimportant to have stationery that matches your business cards, presenting your business in a unified manner has benefits. Getting matchy-matchy with your identity package will give customers the impression that you are organized and take yourself seriously, which gives them confidence to take you seriously in turn. In the end, all of these benefits translate into reasons for clients to trust you with their business. And isn’t that the ultimate goal?
The problem: we are not helping people find our websites or social media.
The solution: add buttons to your online platforms so followers can find you.
Remember, each and every potential follower will prefer to conduct business with you in a method they prefer. For some this means via your website, for others this will mean via Facebook, for others it will happen via Twitter, etc.
How many websites or social media sites are you on each day that have, well, photography that just doesn’t quite cut it? (I know that sounds harsh, but just hear me out) I see it all the time. Fast and easy to load websites, well written blogs, great face book pages… and then there’s the photography.
Yes, I know what you’re thinking…we all have to start somewhere and I certainly agree that in the early days of your business you need to show your fabulous products off somehow. But have you thought about the kind of message your sending out to your fans or potential clients?
The big question is this…