You’ve heard the saying “change is good”. It’s a refreshing little inspiration that’s terrific for most aspects of life but, when it pertains to branding your business, this old adage couldn’t be farther from the truth.
Having a consistent brand is THE key to success in business. Here’s why:
When every element used by your business has a consistent logo, visual look, message and concept your target market begins to recognize you. Lets use McDonalds Restaurant for example, you’re thinking of red, yellow and golden arches – aren’t you? These brand elements are used on everything they distribute to the public. We recognize their brand instantly simply because they never sway from their graphics, colors, message and concept. We recognize the McDonald’s brand because they are consistent. The same will happen for your business if you keep your brand consistent.
Once your target market begins to recognize your brand, they begin to commit it to memory…and that’s a very good thing. When your brand is memorable in the minds of your customers, their loyalty begins to build. The minute customers become loyal sales begin to increase and your business begins to thrive.
This infographic will help to explain things a little further.
So there you have it, simply put: be consistent with your brand and become successful with your business.