We live in a digital world where most of our daily life relies on being connected. Keeping yourself safe online should be a priority. Whether shopping, chatting or surfing ensure a policy of “safety first” in all that you do. Virtual vulnerability can be kept at bay with these security tips…
Category Archives: Websites
When Less Becomes More: The Effectiveness of Limiting Email and Social Calls to Action
If there is one thing that people in marketing and promotions all know, it’s this fact: consumers are instinctively repelled by excessive and blatant advertisements, especially those that insistently say “Buy me!”
The same principle also applies to websites regardless of what action it is you’re trying to get your visitors to do. Whether you are selling merchandise or professional services, encouraging them to subscribe to your site, or acknowledge you in social media, it is never a good idea to swamp your web page with calls-to-action.
How to Design a Professional Looking Website
Website design is a delicate art, dependent on many variables. The kind of design that would readily apply to a personal blog or website that chronicles your individual adventures won’t usually work well for a professional business domain. Even amongst different business and professional websites, different webpage designs are usually necessary; a site that sells women’s shoes isn’t going to look much like the homepage of an attorney at law. Navigating through all of these variations and setting some parameters can be difficult, The following will provide some general design criteria that are sure to help any business or services website look more professional, attract more viewer attention and get you more customers.
How to Choose the Best Font for Your Site
A guest post by Victoria Schwitzer
Every detail of your website is an important factor in how it is perceived by your readers. Even the tiniest speck can change how something looks. This is why choosing the right font is an important decision for any website. Here are some tips to help you find the perfect choice…
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Designing Websites with Awesome Colour Motifs
A guest post from: Alexis Thompson
A website’s colour scheme sets the tone for the site’s ambience. It enhances the image of the company and the brand it represents. There are two things you need to consider in deciding for your website’s colour motif. First is your identity. You need to know very well what your brand is, what you symbolize, and what you provide to your customers. From that, you can determine what colours would best characterize your company. Second is your audience. You need to ask yourself, “Who am I directly communicating with?” If your main customers are teens then you need an eye-popping colourful website. If you’re marketing to professionals then a clean crisp site will appeal to them. To help you in creating an attractive website motif, here are some colour schemes and techniques you can consider.