Whether it’s a company picnic, or a product toss at a promotional event, branded items are a must have. Many of these products are not only affordable for business owners, but highly customizable. In other words, putting your logo on a t-shirt or baseball cap has never been easier. With this ease of accessibility comes the option for application. It starts with t-shirts and hats but quickly grows to include pens, water bottles and countless other pieces. Your imagination when it comes to branded materials is really only limited by how much you’re willing to spend, which is fortunately becoming less and less.
If there is one thing that people in marketing and promotions all know, it’s this fact: consumers are instinctively repelled by excessive and blatant advertisements, especially those that insistently say “Buy me!”
The same principle also applies to websites regardless of what action it is you’re trying to get your visitors to do. Whether you are selling merchandise or professional services, encouraging them to subscribe to your site, or acknowledge you in social media, it is never a good idea to swamp your web page with calls-to-action.
It’s a conundrum. Small business owners pour their heart and soul into the products and services they sell, meeting every need of their clients, often neglecting themselves and the marketing of their business in the process.
There are many reasons for this all-too-common scenario: not enough time, focused on work, self promotion seems expensive, and the list goes on, but are these reasons valid? After all, if you aren’t willing to spend time and effort branding yourself, how can you expect clients to believe you’ll spend time and effort on them?
The Importance of a Corporate Identity
If you haven’t spent time on branding, you likely haven’t developed a corporate identity package. While at first it may seem unimportant to have stationery that matches your business cards, presenting your business in a unified manner has benefits. Getting matchy-matchy with your identity package will give customers the impression that you are organized and take yourself seriously, which gives them confidence to take you seriously in turn. In the end, all of these benefits translate into reasons for clients to trust you with their business. And isn’t that the ultimate goal?
Business cards, whether virtual or physical, have a vital role in the world of commerce. It is through this art of sharing contact information in a professional manner that not only drives your networking power, but also assists in your brand awareness. There are certain circumstances and methods and you can take when distributing or exchanging business cards and here is a general guide on the various approaches you can take:
The role of design in the success of your business depends on how much of an impression you wish to make on a client. Design has everything to do with the business, from conception of ideas to presenting the ideas as a whole. You need brilliant design to capture a client’s attention. Then, you need to keep that attention for the duration of your partnership. In addition to being attention-grabbing, design is pertinent in presenting an overall professional feel to your business. Without a solid plan, your business could easily fall apart. You will want to execute a flow of design in every step of the business. So, follow these tips for keeping design relevant to the success of your business!