The Upcycle & Preservation Committee is a new business located in Victoria BC Canada. Committed to discovering treasures from our past owner, Cora Timothy, then refurbishes the precious finds and offers them up for new homes to love. Here’s the logo we’ve just completed for her…
You’ve worked hard on developing your business and more than likely have sought out a professional designer to help you brand your vision. The result was a fabulous logo that captured the very essence of your business and became the basis of all other collateral and business marketing tools. You love your logo. But did you know it might not really be yours at all?
Have you ever worked with a designer, printer or web designer and just couldn’t understand the essence of your project? The misunderstanding had nothing to do with the project itself but, instead, the terms that were used to describe it left you confused. Don’t worry this is a common occurrence. “Industry speak” happens in all professions, but as professionals it is our job to make sure our clients understand everything. So here goes…design, printing & web jargon explained:
Getting noticed in today’s market is tough. Having a strong, consistent and memorable brand is the key. A good place to start in developing your brand is with the design of your logo.
Huh? Isn’t a “Brand” & a “Logo” the same thing?