According to statistics, half of all new businesses fail in their first year. For those that survive, only five percent will remain standing by their fifth year. The reason that so many businesses fail is that new owners have a great idea but not much more. If you want to be one of the five percent, here’s what you’ll need to do:
If there is one thing that people in marketing and promotions all know, it’s this fact: consumers are instinctively repelled by excessive and blatant advertisements, especially those that insistently say “Buy me!”
The same principle also applies to websites regardless of what action it is you’re trying to get your visitors to do. Whether you are selling merchandise or professional services, encouraging them to subscribe to your site, or acknowledge you in social media, it is never a good idea to swamp your web page with calls-to-action.
It’s a simple fact that no single piece of design work produced is going to be aesthetically pleasing to everyone. Whether you’re not a fan of Art Deco or simply dislike the colour purple, there’s always likely to be something about a particular design that somebody objects to.
However, there is one thing that appears to unite opinionated minds across the board: the hatred of certain fonts. There’s no two ways about it: there are just some fonts that fill people with an all-consuming dislike regardless of when and where they’re used.
Are these inexplicably strong feelings justified? Take a look at a few of the following and see where you stand…
Website design is a delicate art, dependent on many variables. The kind of design that would readily apply to a personal blog or website that chronicles your individual adventures won’t usually work well for a professional business domain. Even amongst different business and professional websites, different webpage designs are usually necessary; a site that sells women’s shoes isn’t going to look much like the homepage of an attorney at law. Navigating through all of these variations and setting some parameters can be difficult, The following will provide some general design criteria that are sure to help any business or services website look more professional, attract more viewer attention and get you more customers.
It’s a conundrum. Small business owners pour their heart and soul into the products and services they sell, meeting every need of their clients, often neglecting themselves and the marketing of their business in the process.
There are many reasons for this all-too-common scenario: not enough time, focused on work, self promotion seems expensive, and the list goes on, but are these reasons valid? After all, if you aren’t willing to spend time and effort branding yourself, how can you expect clients to believe you’ll spend time and effort on them?
The Importance of a Corporate Identity
If you haven’t spent time on branding, you likely haven’t developed a corporate identity package. While at first it may seem unimportant to have stationery that matches your business cards, presenting your business in a unified manner has benefits. Getting matchy-matchy with your identity package will give customers the impression that you are organized and take yourself seriously, which gives them confidence to take you seriously in turn. In the end, all of these benefits translate into reasons for clients to trust you with their business. And isn’t that the ultimate goal?