It’s a simple fact that no single piece of design work produced is going to be aesthetically pleasing to everyone. Whether you’re not a fan of Art Deco or simply dislike the colour purple, there’s always likely to be something about a particular design that somebody objects to.
However, there is one thing that appears to unite opinionated minds across the board: the hatred of certain fonts. There’s no two ways about it: there are just some fonts that fill people with an all-consuming dislike regardless of when and where they’re used.
Are these inexplicably strong feelings justified? Take a look at a few of the following and see where you stand…
A guest post by Michelle Henderson
The role of design in the success of your business depends on how much of an impression you wish to make on a client. Design has everything to do with the business, from conception of ideas to presenting the ideas as a whole. You need brilliant design to capture a client’s attention. Then, you need to keep that attention for the duration of your partnership. In addition to being attention-grabbing, design is pertinent in presenting an overall professional feel to your business. Without a solid plan, your business could easily fall apart. You will want to execute a flow of design in every step of the business. So, follow these tips for keeping design relevant to the success of your business!
A guest post from: Alexis Thompson
A website’s colour scheme sets the tone for the site’s ambience. It enhances the image of the company and the brand it represents. There are two things you need to consider in deciding for your website’s colour motif. First is your identity. You need to know very well what your brand is, what you symbolize, and what you provide to your customers. From that, you can determine what colours would best characterize your company. Second is your audience. You need to ask yourself, “Who am I directly communicating with?” If your main customers are teens then you need an eye-popping colourful website. If you’re marketing to professionals then a clean crisp site will appeal to them. To help you in creating an attractive website motif, here are some colour schemes and techniques you can consider.
There are a number of elements that make up a great design, but white space is probably one of the most underutilized. Every layout contains white space, but not every design has enough. Proper use of white space within your website, advertising or other brand marketing materials will increase the success of your efforts. Guaranteed.
What Is White Space?
White space doesn’t actually have to be white. Its name originates from the early days of graphic design where most printing was executed using white paper. White space is the negative space between different elements within a design layout. Specifically the space between text, images, columns, graphics, and other content found within a layout.
Why White Space Matters?
A good use of whitespace will lead to a cleaner and more professional design. Allowing the elements of your design to rest within adequate space will make it easier for visitors to read, absorb and retain your content without distraction.
Have you ever worked with a designer, printer or web designer and just couldn’t understand the essence of your project? The misunderstanding had nothing to do with the project itself but, instead, the terms that were used to describe it left you confused. Don’t worry this is a common occurrence. “Industry speak” happens in all professions, but as professionals it is our job to make sure our clients understand everything. So here goes…design, printing & web jargon explained: