Whether it’s a company picnic, or a product toss at a promotional event, branded items are a must have. Many of these products are not only affordable for business owners, but highly customizable. In other words, putting your logo on a t-shirt or baseball cap has never been easier. With this ease of accessibility comes the option for application. It starts with t-shirts and hats but quickly grows to include pens, water bottles and countless other pieces. Your imagination when it comes to branded materials is really only limited by how much you’re willing to spend, which is fortunately becoming less and less.
It’s a conundrum. Small business owners pour their heart and soul into the products and services they sell, meeting every need of their clients, often neglecting themselves and the marketing of their business in the process.
There are many reasons for this all-too-common scenario: not enough time, focused on work, self promotion seems expensive, and the list goes on, but are these reasons valid? After all, if you aren’t willing to spend time and effort branding yourself, how can you expect clients to believe you’ll spend time and effort on them?
The Importance of a Corporate Identity
If you haven’t spent time on branding, you likely haven’t developed a corporate identity package. While at first it may seem unimportant to have stationery that matches your business cards, presenting your business in a unified manner has benefits. Getting matchy-matchy with your identity package will give customers the impression that you are organized and take yourself seriously, which gives them confidence to take you seriously in turn. In the end, all of these benefits translate into reasons for clients to trust you with their business. And isn’t that the ultimate goal?
Every detail of your website is an important factor in how it is perceived by your readers. Even the tiniest speck can change how something looks. This is why choosing the right font is an important decision for any website. Here are some tips to help you find the perfect choice…
The role of design in the success of your business depends on how much of an impression you wish to make on a client. Design has everything to do with the business, from conception of ideas to presenting the ideas as a whole. You need brilliant design to capture a client’s attention. Then, you need to keep that attention for the duration of your partnership. In addition to being attention-grabbing, design is pertinent in presenting an overall professional feel to your business. Without a solid plan, your business could easily fall apart. You will want to execute a flow of design in every step of the business. So, follow these tips for keeping design relevant to the success of your business!
This is the part two of an article by artist and workshop leader Amelia Critchlow. You can read How to turn your creative skill into a business ~ part one here.
11. Be visible: once you are up and running you need to be visible: on the net, in magazines, via business cards, by adverts in local shops, libraries, centres, tell people. You won’t sell or get work if people don’t know you are there. So tell the world in whatever format you feel comfortable! Network like crazy on the net, leaving comments on other blogs, guest posting, doing give-aways and so on.