A very valid point, especially when considering your blog content. In an age of limited time, instant gratification and endless resources, it is critical to satisfy the needs of your loyal blog followers.
The simplest solution? Keep your posts to a minimum in content volume. Not only will this encourage followers to read your posts from start to finish (short is easy!), it will also make it easier for you to post more often as less time will be spent per article. And you know how important frequency is – especially if you are using your blog for marketing purposes. It’s a win-win formula.
So there you have it! Minimize your content volume and maximize your marketing value. Keep it simple, keep it short, keep ‘em coming back!