Like-Gating is not a new idea, but it is certainly making a come back in our never-ending quest for innovative Facebook marketing ideas and new likers.
What Is Like-Gating?
Like-Gating is when you entice a Facebook user who has not already “liked” your Business Page to “like” your Page before they can see content on a particular custom Facebook tab. It is defined as a positive exchange between user and business, i.e. for their “like” you will offer something of irresistible value.
Isn’t a Like-Gate just another term for Welcome Page or Landing Page?
No. A Like-Gate Page is the first page a non-liker will be greeted with when they visit your page and is specifically designed to entice the viewer to physically click that “like” button on your page. Once they do, the Like-Gate is then coded to reveal the full details of the special offer you promised the viewer. Welcome or landing pages are traditionally an information page introducing your business and all it has to offer – much like the home page of a website does.
What Is The Purpose of Like-Gating?
The purpose of a Like-Gate is to increase the number of likers of your Facebook page. To do so, the like gate page will generally contain an incentive to encourage the viewer to like you. Your incentive may be a coupon, give-away, discount, video tutorial, free downloads or other tantalizing offer that your viewers will find of value.
Examples of Like Gating:
Here is the Like-Gate for my Facebook page. The first image is my Like-Gate and the second image is the custom page seen once the “like” button has been clicked…
Other examples of Like-Gates include:
Taylor Swift
Red Bull
Micheals
How Do I Like-Gate my Facebook Page?
First you must think of your business, what it offers as a whole and what incentive you wish to provide for your future “likers”. If you choose to design your like gate page around a contest or promotion, please be sure it complies with the Facebook Promotions Policy.
While there are many free like gate page generators to implement your page into your Facebook business page, you must first design the page itself. In most cases you will need to have basic coding knowledge OR hire a designer (such as myself) who specializes in this very type of design.
Successful marketing on Facebook relies on the delivery of value add content. Like-Gating is a simple and effective way of achieving a growth in your fan base. If you are interested in having a Like-Gate implemented into your Facebook page, please contact us for a quote. We’d love to help increase the success of your Facebook page.
